The mission of the Kentucky Double Dollars program is to remove obstacles for WIC FMNP, SFMNP, and SNAP participants to increase the purchase and consumption of locally-grown food with point-of-sale matching incentives at multiple access points across Kentucky, including urban and rural farmers’ markets, Fresh Stop Markets (community-driven, sliding fee scale farmers markets), and pilot retail sites.
Kentucky Double Dollars directly supports Kentucky farmers by incentivizing Kentucky-grown produce and Kentucky-raised meat, eggs, and dairy. Through the use of the incentives, Kentucky Double Dollars also helps to direct more SNAP and FMNP dollars to Kentucky farmers and producers.
The Supplemental Nutrition Assistance Program (SNAP) helps low-income people to buy food at participating stores and increase a household’s food buying power. Any household receiving SNAP benefits can receive Kentucky Double Dollars incentives at a participating farmers market.
WIC FMNP Participants
Since 1992, the WIC Farmers Market Nutrition Program (WIC FMNP) has helped promote local farmers markets and bring locally grown fresh fruits and vegetables into the homes of WIC participants. In Kentucky, eligible WIC recipients receive vouchers each summer to purchase locally grown fruits and vegetables or fresh-cut herbs. Local WIC agencies issue FMNP vouchers and provide nutrition education. WIC FMNP participants can receive up to $8 per day in Kentucky Double Dollars incentive vouchers.
The Kentucky Senior Farmers’ Market Nutrition Program (SFMNP) provides fresh, locally grown fruits and vegetables from Kentucky farmers’ markets to low-income seniors who are nutritionally at-risk. Eligible seniors are provided with vouchers to purchase fresh, unprocessed, locally grown fruits, vegetables and herbs at state-approved farmers’ markets. Senior FMNP participants can receive up to $12 per day in Kentucky Double Dollars incentive vouchers.
As we enter the 2021 program year Kentucky Double Dollars will launch at 49 farmers markets, 19 Fresh Stops, and 5 retail stores across Kentucky.
Kentucky Double Dollars is a partnership between CFA & Bluegrass Farm to Table. The program is financially supported by USDA National Institute of Food & Agriculture, Governor’s Office of Agricultural Policy/Kentucky Agriculture Development Fund, BB&T, Passport, and WellCare.