Stage 3


Once your market is a stable business, there are many ways you can grow your market by hiring a market manager, developing community partners, creating a “Friends of the Market”, securing grant funding, business training for your vendors and reaching out to new income populations.

Hiring a Market Manager

    • Market Manager FAQ from the Farmers Market Coalition.
    • Hiring Your First Employee: Here are a list of questions from KCARD to ask yourself if you are considering hiring a new employee.
    • Labor Law concerning market managers from the Farmers Market Legal Toolkit.
    • Farmers Market Training Manual:  this manual from the Farmers Market Federation of New York is a great place to start if you are wondering what a manager job description should include. It’s also an excellent resource to help market managers define their scope of work as well as a source for helpful tips on how to manage and grow a market.
    • Webinar: Making Your Market Manager Matter. In this CFA FARMERS MARKET SUPPORT PROGRAM webinar, we discuss how to measure the impact for the position and prove value. This webinar is designed to provide you with a work-plan framework giving your manager action items and ‘measurables’ over the course of the season to track progress and results.
    • Need help thinking through hiring a manager? If you want to make your first (or twentieth) hire and could use help in setting up good systems and processes in your business, KCARD can help!
    • Ontario Market Manager Certification Program is a professional development course conceived by Farmers’ Markets Ontario and developed in conjunction with Michelle Wolf, a certified coach, business owner and former farmers’ market manager. The course material is in a series of 12 webinars that are 60 to 90 minutes in length. There are no deadlines to meet. You learn at your own pace. There is a cost of $200.

Develop Community Partners

When farmers markets prioritize community partnership development, they are solidifying the markets place within the community as a space for economic vitality, food access, relationship building and general prosperity. View this webinar or this blog post from CFA’s Farmers Market Support Program to learn how you can harness your community to create an even better market!


    • Fund Raising: Here’s a link to fund raising strategies and resources from the Farmers Market Coalition.
    • Farm to Fork Grant program: This is the link to the 2019 Farm to Fork Program. The Farm to Fork program works to increase the awareness of the local food movement by partnering with organizations to benefit a charity in their community. The grant reimburses up to $750.00 of the event’s eligible Kentucky produced food products and associated promotional expenditures. This is a helpful grant to consider is you are doing a farm to table fund raiser for your market.

Grant Funding

    • KCARD Monthly Funding Newsletter: Subscribe to this newsletter and get the latest information about a variety of funding opportunities for Kentucky farmers markets and Kentucky small farmers.
    • USDA Grant Resources for Farmers Markets: This page is maintained by the USDA and contains a list of funding opportunities and resources available to the public.
    • Community Farm Alliance (CFA) Farmers Market Support Program and Kentucky Double Dollars: This grant funds up to $5,500 for implementation of the Kentucky Double Dollars program at your market and up to $2,000 for a market manager with a 1:1 cost share. The Kentucky Double Dollars Program gives farmers market customers the ability to double the value of their federal nutrition benefits (SNAP, WIC and SFMNP) to purchase fresh, local produce.
    • Community Food Projects (CFP) USDA Community Food Projects provide funding from $10,000-$300,000 to non-profits, tribal organizations or public food program service providers.  Successful applications will involve collaborative partners working together to solve healthy food access issues that affect low income persons
    • Farmers Market Promotion Program This USDA program provides up to $250,000 or $500,000 “to increase domestic consumption of and access to locally and regionally produced agricultural products and to develop new marketing opportunity for farm operations serving local markets by developing, improving, and providing outreach, training, and technical assistance.”  Farmers markets are eligible to apply and no match is required.
    • Kentucky Double Dollars:The Kentucky Double Dollars Program gives farmers market customers the ability to double the value of their federal nutrition benefits (SNAP, WIC and SFMNP) to purchase fresh, local produce.
    • Kentucky Department of Agriculture Grants: Here’s a list of grants offered through the KDA including the Kentucky Proud Promotion (POP) grant and the Farm to Fork grant.
    • Kentucky State University (KSU) Small Scale Farm Grant: The KSU small scale farm grant provides up to $5,000 for farmers and up to $15,000 for agriculture groups, including farmers’ markets. The funds can be used to purchase needed equipment related to the proposed project and includes an educational component to help farmers with up to $500 in educational costs.
    • Rural Business Development Grants: Institutions of higher education, rural cooperatives, towns and communities, and state and local governments are eligible to apply for $10,000-$100,000 for activities such as planning, training, technical assistance, construction, and equipment. Requests for funding should focus on ways to improve rural community economic development, such as increasing purchase and consumption of local produce.

Friends of the Market Toolkit

This toolkit was created by the Federation of New York Farmer Markets . A Friends of the Market gives market supporters a greater connection to the market, with a strong sense of ownership; creates an additional source of income for the market; and provides additional manpower for the market.

Helping Vendors Grow Their Businesses

Low Income Outreach

    • University of Kentucky Cooperative Extension Service Farmers’ Market Toolkit: This toolkit is a research based resource developed to make local, fresh fruit and vegetables more accessible to limited resource Kentuckians through farmers’ markets. It includes an assessment tool to help market leadership identify measures they can take to improve marketing to this audience.   The assessment addresses the market’s promotional practices, acceptance of nutrition program benefits, implementation of incentive programs, access, appearance and safety, and community engagement.  The toolkit provides resources to help markets address those issues they choose to pursue.   It is available through county Extension offices.
    • Kentucky Guide to Incentive Programs  A PowerPoint presentation created by the Partnership for Fit Kentucky to promote access to healthy foods at farmers markets.
    • Supplemental Nutrition Assistance Program (SNAP) is administered by the United States Department of Agriculture’s (USDA) Food and Nutrition Service (FNS), and serves as the nation’s largest domestic hunger safety net. FNS works with state-level agencies and partners to inform the public of nutrition assistance opportunities, sign up beneficiaries, and ensure program integrity. To receive SNAP benefits, eligible individuals must apply through their states.
      • Bringing SNAP to your market: SNAP Guide to Farmers Markets How to get SNAP at your market from the Farmers Market Coalition.
      • Step-by-Step Instructions for Farmers Markets: This is a guide to the Online Store Application (OSA) to become authorized to participate in the Supplemental Nutrition Assistance Program (SNAP).
      • Good and Cheap Cookbook: Recipes designed to fit the budgets of people living on SNAP
      • A Guide to SNAP/EBT: A guide on how to implement and grow SNAP sales at a farmers market with case studies from different sized markets.
      • IRS ruling 6050W on 1099k IRS electronic reporting requirements for farmers markets. This rule requires all electronic card processors to issue 1099K’s to all merchants accepting electronic payments. This includes all credit, debit, and food stamp payments. Here is an explanation of the rule and some tests to determine if you are exempt from it.
    • Accepting Farmers Market Nutrition Program (FMNP) food instruments
      • WIC (Women, Infant and Children) Click this link to the WIC FMNP handbook from Kentucky Public Health. WIC FMNP provides participants in the WIC Program with preprinted food instruments (FIs) to purchase fresh fruits and vegetables and fresh cut cooking herbs at local farmers markets. WIC participants receive the nutritional benefits of fresh fruits and vegetables in addition to the regular WIC food package. The local farmers are reimbursed for the face value of the FIs which enhances their earnings and supports their participation in the farmers markets.
      • Ideas to increase WIC Redemption Rates at your Market: tips from KDA FMNP
      • Senior FMNP: Click here for information about SFMNP on the KDA website. Low-income seniors are issued coupons worth $28 for the purchase of fresh, unprocessed produce from participating farmers’ markets.
    • Summer Food Service Program: Markets interested in serving as a site for summer meals should visit the Kentucky Department of Education, Division of School and Community Nutrition web site.
    • Kentucky Double Dollars: The Kentucky Double Dollars Program gives farmers market customers the ability to double the value of their federal nutrition benefits (SNAP, WIC and SFMNP) to purchase fresh, local produce.
    • Farms to Food Banks provide fresh, healthy produce to Kentuckians in need while reducing losses for farmers. They pay just below wholesale prices for Kentucky-grown surplus and Number 2 grade produce (perfectly edible but not sellable on the retail market) and distribute it at no cost to struggling Kentuckians through the food bank network.
    • GleanKY bridges the gap between programs working with food-insecure populations and sources of excess fresh fruits and vegetables. Volunteers pick up produce that can’t be sold but is otherwise perfectly edible and deliver it to partner recipient sites in the communities where they serve.
    • Produce Prescription Program: Several farmer markets in Kentucky have implemented Produce Rx programs including Letcher County, Menifee County and Community Farmers Market in Bowling Green. This manual presents the steps to implement a Produce Prescription Program (aka Produce Rx, PRx, or Veggie Rx) between three types of organizations or programs: 1) a nutrition education program, 2) a healthcare partner, and 3) a local farmers market. This model is based on a successful program developed by Adelante Mujeres, a Latina women’s empowerment organization, and Virginia Garcia, a Federally Qualified Health Center, both based in Washington County, OR.

More Resources